The watchword? Innovation.

From 10 to 12 April 2018, HEY will be at Bolzano for Prowinter 2018!

For years, Prowinter has been a meeting point for professionals in mountain sport rentals and services, putting national operators in touch with what is happening abroad. Three B2B days, for a total of about 230 exhibitors and over 5,000 visitors.

Visitors can find out about innovations for winter sports from Nordic skiing to free-riding, to the new focus on the summer world of bicycles. For mountain operators you will find winter sports equipment, clothing and accessories, with particular regard to rental products, ski schools and teams.

The watchword, then, is innovation. with trends continuing to evolve, new disciplines and new materials, it is increasingly important to keep up with the times. That's why we, who have made the spirit of innovation the driving force behind our creativity and production, could certainly not fail to attend.

Prowinter will provide a great opportunity for us to keep up to date and engage, and visitors will have the chance to personally test the quality of HEY outfits and admire their all-Italian design. In addition, we will be happy to present you the HEY outfits for Autumn-Winter 2018/2019!

Come and pay us a visit in the CD sector, stand C21/56 and discover the new collection.

We really hope to see you!